Alginity™ was born from an urgent truth: too many people with sensitive skin have been hurt by the very products meant to help them. For years, consumers had no real alternative—just more chemicals, more irritation, and more disappointment.

Harsh chemicals, synthetic fragrances, and over-engineered formulas have left skin irritated, inflamed, and exhausted. And beyond the skin, the planet has paid a price too—plastic packaging, toxic runoff, and unsustainable practices have become the norm.

We couldn’t ignore it anymore.

Once we discovered that a truly healing, natural solution was possible, we knew we had to act. Alginity™ exists because we believe skincare should never hurt. It should soothe, restore, and uplift. We created Alginity™ to put skin health first, protect the planet, and offer something 100% authentic—from nature, for nature, and for you.

Would you like to join the Alginity™ community—and your favorite ocean-loving celebrities—in protecting our seas and embracing truly clean skincare?

Thanks to his Leonardo DiCaprio Foundation, actor Leonardo DiCaprio is possibly the most famous environmental campaigner in the world. As well and donating millions to ocean and environmental charities around the world, DiCaprio also uses his profile to draw attention to sustainability issues through documentaries and speeches. He posted this image with the caption: "Honored to be part of the #OurOcean Conference. We must take action now to protect our oceans before it’s too late."

Richard Branson

As well as being an Ocean Elder, one of a group of influential figures who lend their time and expertise to ocean conservation projects, Richard Branson has also set up Ocean Unite through his company Virgin. The non-profit raises money for environmental charities, funds ocean research projects and hosts a number of events and initiatives to encourage involvement and educate the public about the issues facing the seas - such as dressing up as a mermaid to support World Oceans Day.

Alongside raising money and awareness for ocean conservation, Branson has also taken part in a number of deep-sea dives to help marine researchers learn more about our oceans. Most recently, Branson joined a team of experts in an Aquatica Submarine to submerge 124 meters into the Belize Blue Hole. As well as broadcasting a live stream of their expedition, Branson helped conduct an analysis of the animals and bacteria living in the giant underwater sinkhole.