Alginity™ began not in a boardroom, but on the sun-kissed shores of the Gold Coast, Queensland—where a small-town girl grew up with sand between her toes and salt in her hair. Our founder, Alana was raised by the ocean and shaped by its rhythms. She fell in love early—with nature, with simplicity, and with the idea that skincare should feel like a ritual, not a routine.

But as she searched for products that honored her skin and her values, she kept running into the same wall: greenwashing. Bottles labeled “natural” were anything but—packed with synthetic fillers, diluted extracts, and marketing fluff. Eve wanted something real. Something grounded. Something that felt like home.

So she turned to the sea.

A Journey of Discovery

Years of self-guided learning led Alana deep into the science and history of seaweed. Across cultures and centuries, seaweed has been revered for its healing powers—soothing inflammation, calming acne, fading discoloration, smoothing texture, and even supporting recovery from more serious skin conditions. It’s nature’s quiet powerhouse, rich in minerals, antioxidants, and regenerative compounds.

But most modern formulations strip seaweed of its potency. Eve knew there had to be a better way.

 The Breakthrough: Dry Seaweed Fiber

After countless experiments and late-night formulations, Alana discovered the secret: dry seaweed fiber. This method preserves the full nutrient profile of the plant—no dilution, no compromise. It’s seaweed in its purest, most potent form.

And so, the Alginity™ Dry Seaweed Fiber Mask was born.

 Loved by Millions, Rooted in Nature

Today, Alginity™ is more than a skincare brand—it’s a movement. Millions of users around the world have embraced the mask, and with every application, hundreds of thousands of faces are nourished, soothed, and renewed.

We believe skincare should be:

•  Honest and earth-honoring
•  Inspired by nature, backed by science
•  Emotionally resonant and deeply personal

Join us. Let nature do the healing. Your skin deserves truth, not trends.

Alginity™ — Where the ocean meets your skin.